Your Essential Destination for Japanese Wagyu in the United States
Growing the Market for Genuine Japanese Wagyu
The Japanese Wagyu Partners (JWP) is a B2B-focused U.S. organization dedicated to elevating the recognition, distribution and sales of genuine 100% full blood Japanese Wagyu beef in the United States. Our mission centers on forging strong partnerships between the supply chain and renowned Japanese agencies such as MAFF, J-LEC, JETRO and JFOODO. Our goal is to ensure the authenticity, appreciation and market reach of this unique, premium brand.
Connection, Consolidation and Coordination
Our services focus around three key themes: Connection, Consolidation and Coordination.
Connection
JWP builds and facilitates win-win relationships with meat importers, distributors, and their food service and retail customers. Additionally, JWP collaborates with beef industry groups and U.S. and Japanese government policymakers to improve market conditions. All these connections, and the services we offer help create new market opportunities to increase sales, distribution and consumption of Japanese Wagyu.
Consolidation
Japanese Wagyu importers, industry experts and marketing partners such as The House of Japanese Wagyu offer valuable educational resources to promote and communicate the unique qualities of Japanese Wagyu. JWP serves as a centralized access point, providing quick connections to many resources, including industry-wide and local market trade events, culinary experts, videos, sales materials and much more.
Coordination
As a U.S.-based team of experts and consultants, JWP plays a vital role in identifying and coordinating opportunities to expand the distribution, sales and consumption of Japanese Wagyu. Leveraging our partnership with Japanese government organizations, Colorado State University, the USDA and others, we actively address importation challenges, including customs inspection discrepancies and tariff or quota issues.
Explore Valuable Educational Resources
From Japanese farms to restaurant tables, discover the authenticity and unique qualities of Japanese Wagyu. Learn how to prepare secondary cuts and explore dozens of recipe ideas from top chefs throughout the United States. Gain product knowledge, view instructional videos and access other helpful trade resources.
Japanese Wagyu Events
Upcoming Trade and Consumer Events
Explore our calendar of product demonstrations and cuttings, consumer tastings and public relations promotions and media events. For additional information and to suggest an event, please contact us.
Industry Resources
Industry News, Market Data/Trends and Regulatory Insights
JWP is a key resource to boost your market development. Our strong ties with the beef industry, agricultural universities, the USDA, and Japanese partners keep you informed and supported.